Blog - NAI: Network Advertising Initiative /category/blog/ Welcome to the NAI Tue, 20 Aug 2024 20:16:18 +0000 en-US hourly 1 https://thenai.org/wp-content/uploads/2021/07/cropped-nai_square-32x32.png Blog - NAI: Network Advertising Initiative /category/blog/ 32 32 NAI Comments on CA Data Broker Registration Regulations https://thenai.org/nai-comments-on-ca-data-broker-registration-regulations/ https://thenai.org/nai-comments-on-ca-data-broker-registration-regulations/#respond Tue, 20 Aug 2024 20:16:18 +0000 https://thenai.org/?p=4373 On August 20, the NAI submitted comments on the proposed California Data Broker Registration Regulations to the California Privacy Protection Agency (CPPA). In Section I, our comments recommend that the

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]]> https://thenai.org/nai-comments-on-ca-data-broker-registration-regulations/feed/ 0 NAI Sends Letter to House Energy and Commerce Committee Opposing APRA, Recommending Further Amendments https://thenai.org/nai-sends-letter-to-house-ec-committee-opposing-apra-recommending-further-amendments/ Tue, 25 Jun 2024 20:17:57 +0000 https://thenai.org/?p=4344 On June 25, the NAI sent a letter to the House Committee on Energy and Commerce urging the Committee to continue working to further improve the American Privacy Rights Act

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]]> NAI Preliminary Comments to CPPA re: Data Broker Deletion Registry https://thenai.org/nai-preliminary-comments-to-cppa-re-data-broker-deletion-registry/ Tue, 25 Jun 2024 20:01:19 +0000 https://thenai.org/?p=4341 On June 25, the NAI submitted preliminary comments on the California Privacy Protection Agency’s (CPPA) proposed rulemaking to implement the Data Broker Delete Requests and Opt-Out Platform (“DROP”). As a

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]]> NAI Summit 2024 – Moving Privacy Forward https://thenai.org/nai-summit-2024-moving-privacy-forward/ Tue, 04 Jun 2024 13:00:00 +0000 https://thenai.org/?p=4316 Change is Essential – and Good for the Industry Leading digital advertising companies joined the NAI in New York in May for its annual Summit to hear from state and

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]]> Washington My Health My Data Act Now in Effect: Key Considerations for the Digital Advertising Industry  https://thenai.org/washington-my-health-my-data-act/ https://thenai.org/washington-my-health-my-data-act/#respond Tue, 02 Apr 2024 18:23:38 +0000 https://thenai.org/?p=4267 By Meaghan Donahue After a year of anticipation, Washington’s My Health My Data Act (“MHMD”) came into force for covered entities on March 31 (and becomes effective on June 30

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]]> https://thenai.org/washington-my-health-my-data-act/feed/ 0 Location Data for Tomorrow: NAI Shaping Industry Guidelines https://thenai.org/location-data-for-tomorrow-nai-shaping-industry-guidelines/ https://thenai.org/location-data-for-tomorrow-nai-shaping-industry-guidelines/#respond Tue, 12 Mar 2024 13:50:15 +0000 https://thenai.org/?p=4237 By David LeDuc Marketers have effectively delivered location-based digital marketing messages for decades. Today, location targeted mobile advertising spending in the United States was estimated to be roughly $33 billion

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]]> https://thenai.org/location-data-for-tomorrow-nai-shaping-industry-guidelines/feed/ 0 NAI Comments on COPPA NPRM https://thenai.org/nai-comments-on-coppa-nprm/ https://thenai.org/nai-comments-on-coppa-nprm/#respond Tue, 12 Mar 2024 13:40:35 +0000 https://thenai.org/?p=4240 On March 11, the NAI submitted comments on the FTC’s (Federal Trade Commission) Notice of Proposed Rulemaking (“NPRM”) to amend the COPPA Rule (Children’s Online Privacy Protection Rule) pursuant to

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]]> https://thenai.org/nai-comments-on-coppa-nprm/feed/ 0 Expectations for Digital Advertising and Data Privacy in 2024 https://thenai.org/expectations-for-digital-advertising-data-privacy-in-2024/ Wed, 10 Jan 2024 17:53:14 +0000 https://thenai.org/?p=4002 By David LeDuc By any measure, 2023 was a monumental year in U.S. data privacy. Seven new comprehensive state laws were enacted, in some cases taking novel approaches from what

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]]> NAI Submits Comments to CFPB on Financial Advertising https://thenai.org/nai-submits-comments-to-cfpb-on-financial-advertising/ Tue, 02 Jan 2024 17:32:52 +0000 https://thenai.org/?p=3996 On December 29, 2023 the NAI submitted comments on the Consumer Financial Protection Bureau (“CFPB” or “Bureau”) Notice of Proposed Rulemaking (“NPRM”) and the Proposed Rule on Personal Financial Data

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]]> NAI Comments on Colorado Universal Opt-Out Shortlist https://thenai.org/nai-comments-on-colorado-universal-opt-out-shortlist/ Tue, 12 Dec 2023 16:31:20 +0000 https://thenai.org/?p=3989 On December 11, 2023 the NAI submitted comments on the Universal Opt-Out (UOOM) shortlist recently announced by the Colorado Department of Law (DoL). In summary, the NAI recommends the following

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