Guidance

Guidance

The NAI issues guidance documents and best practices developed through consultation with its membership, Board of Directors, Working Group participants, and federal and state-level regulators. These guidance documents and best practices are created to help ad-tech industry professionals develop their practices to align with ongoing changes to the ad-tech ecosystem.

• Demographic Health Advertising [November 2023]
• NAI Legal and Regulatory Analysis: Sensitive Health Information [September 2023]
• NAI State Law Processing Addendum [March 2023]
• Precise Location Information Solution Provider Voluntary Enhanced Standards [June 2022]
• User Choice and Transparency [April 2022]
• Non-Marketing Uses of Data [June 2020]
• Imprecise Location Guidance [February 2020]
• Health Audience Segments Guidance [January 2020]
• Code of Conduct – Enforcement Suspended [January 2020]
  Please note, that as of July 1, 2023 the NAI has temporarily paused enforcement of the Code in order to draft new governing guidelines that more accurately reflect state legal requirements.
• Opt-In Consent Guidance [November 2019]
• Viewed Content Advertising Guidance [July 2018]
• Beyond Cookies Guidance [April 2017]