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NAI Applauds Senate’s Passage of Strong Children’s Privacy Legislation
KOSPA provides opportunity to level the playing field on kids privacy for all companies WASHINGTON, DC (July 30, 2021) – Today, the Senate passed the Kids Online Safety and Privacy
NAI Statement re: Google’s New Path for Privacy Sandbox on the Web
Supporting Google’s decision to maintain third-party cookie support while enhancing user transparency and control. WASHINGTON, DC (July 23, 2024) – The NAI encourages our members, and the entire digital advertising
NAI: APRA should focus on preserving beneficial uses of data, and protecting consumers from harm
Welcomes a bipartisan, bicameral effort to enact a uniform national privacy framework On April 17, the NAI sent a letter to the U.S. House Committee on Energy and Commerce welcoming
NAI Sends Letter to CA Judiciary Committee in Support of Delete Act Amendments
On April 16, the NAI sent a letter to California Judiciary Committee stating our support of SB 1076, legislation to provide narrow but important updates to the California Delete Act, while
NAI Welcomes Bipartisan, Bicameral Effort to Enact a Uniform National Privacy Framework
Efforts should focus on preserving beneficial uses of data, and protecting consumers from harm WASHINGTON, DC (April 9, 2024) – The Network Advertising Initiative (NAI) released the following statement from
The NAI Supports Limits on the Sale of U.S. Consumer Data Â
Washington, DC (February 28, 2024) – The Network Advertising Initiative (NAI) released the following statement from NAI President and CEO Leigh Freund. “The NAI supports the President’s plan to ban
NAI Working with Members to Develop New Industry Guidelines for Sensitive Location Data
WASHINGTON, DC (January 24, 2024) – The Network Advertising Initiative (NAI) today released the following statement from NAI President and CEO Leigh Freund. “Data providers are continuing to grapple with the
The NAI Unveils Best Practices for Health Advertising
New best practices advocate for the use of demographic data for health advertising, rather than sensitive personal health information. WASHINGTON, DC (November 8, 2023) – The Network Advertising Initiative (NAI)
NAI Comments on Health Data Privacy RFI
WASHINGTON, DC (September 29, 2023) – On September 28, the NAI commented on Sen. Bill Cassidy’s (R-LA) Request for Information (RFI) on Improving Americans’ Health Data Privacy. The comments highlight
Tony Ficarrotta Returns to the NAI as VP and General Counsel
Veteran Compliance Expert Brings His Expertise to the NAI WASHINGTON, DC (September 11, 2023) – The Network Advertising Initiative (NAI), the leading privacy and self-regulatory association for digital advertising technology
Companies Outside “Health Space” Should Understand Rules Governing Sensitive Health Data, Says NAI Legal Analysis
NAI breaks down new legal requirements and recommends practical steps to protect consumers WASHINGTON, DC (September 6, 2023) – An NAI legal analysis of recent state privacy laws, federal enforcement
NAI Legal and Regulatory Analysis: Sensitive Health Information
WASHINGTON D.C. (September 5, 2023)Health-related advertising has been around nearly as long as advertising itself. However, new data collection and storage technology has fundamentally changed how many in the industry
NAI Comments on FTC Notice of Proposed Rulemaking to Update HBNR
WASHINGTON, DC (August 8, 2023) – On August 8, the NAI submitted comments to the Federal Trade Commission in response to their Notice of Proposed Rulemaking to update the agency’s
NAI Comments on CFPB RFI
WASHINGTON, DC (July 14, 2023) – The NAI sent its comment on the CFPB RFI to the agency. These comments discuss the following key issues raised by the RFI, and
NAI Shares Goals of WA Health Data Law
WASHINGTON, DC (April 27, 2023) – The NAI released the following statement by President & CEO Leigh Freund on Washington State’s My Health My Data Act, signed into law today:
The Network Advertising Initiative Taps SafeGuard Privacy to Fully Automate its Compliance Efforts
NEW YORK (PRWEB) April 3, 2023 – The Network Advertising Initiative (NAI), the leading non-profit self-regulatory body focused on technology providers in the online advertising ecosystem, today announced it is
The NAI’s Statement on President Biden’s Wall Street Journal Op-Ed
WASHINGTON, DC (January 12, 2023) – The Network Advertising Initiative today released the following statement by President and CEO Leigh Freund in response to President Biden’s Wall Street Journal Op-Ed
NAI Calls on FTC to Integrate Strong Self-Regulation into Privacy Rules
FTC has a long history of alignment with industry self-regulation WASHINGTON, DC (November 22, 2022) – The Network Advertising Initiative (NAI), an organization representing more than 100 ad-tech companies committed
NAI Praises Goals of FTC Staff Report on Dark Patterns
NAI Released Report on Dark Patterns in May WASHINGTON, DC (September 16, 2022) – The Network Advertising Initiative today released the following statement by President and CEO Leigh Freund in
FTC Proposed Rulemaking Should Avoid Bias and Recognize the Value of Data-Driven Advertising
WASHINGTON, DC (September 7, 2022) – The Network Advertising Initiative today released the following statement by Vice President for Policy David LeDuc in advance of the FTC’s Commercial Surveillance and
NAI: Expansive FTC rulemaking should not be used to threaten business models and circumvent the legislative process
WASHINGTON, DC (August 11, 2022) – The Network Advertising Initiative today released the following statement by Vice President for Policy David LeDuc on the FTC’s announcement that it is initiating
NAI Statement on Data Privacy Legislation in the U.S. House
WASHINGTON, DC (June 23, 2022) – The Network Advertising Initiative (NAI) released the following statement by NAI Vice President for Policy David LeDuc about the House Energy & Commerce Committee’s
Leading Companies Commit to Privacy-First NAI Enhanced Standards for Precise Location Information
Cuebiq, Foursquare, and Precisely PlaceIQ step up to restrict data use and sharing tied to religious, healthcare, military and other sensitive locations WASHINGTON, DC (June 22, 2022) – The NAI,
NAI’s Best Practices for User Choice and Transparency Help Companies Avoid “Dark Patterns” in Tailored Advertising
WASHINGTON, DC (May 10, 2022) – A new resource from the NAI, the leading self-regulatory association dedicated to responsible data collection and its use for advertising technology, informs companies about
Statement on Legislation to “Ban Surveillance Advertising” Under Consideration by the House Energy & Commerce Committee
Bill would strengthen Big Tech and harm small businesses and consumers WASHINGTON, DC (March 1, 2022) – Statement by NAI President & CEO Leigh Freund on the Banning Surveillance Advertising
NAI Board of Directors Adds Expertise on Digital Ad Infrastructure, Risk Management, and Connected TV; Alan Chapell Will Serve as Board Chair, Ileana Falticeni as Vice Chair
Board includes members with experience in adtech, policy, and legal sectors WASHINGTON, DC (February 25, 2022) – Today, the NAI announced that 14 industry leaders with deep knowledge and experience
Statement by the NAI on Google’s Approach to Consumer Privacy and Digital Advertising
WASHINGTON, DC (February 16, 2022) – The following statement by NAI President and CEO Leigh Freund regards Google’s announcement on introducing the Privacy Sandbox on Android and creating an opportunity
Statement on the “Banning Surveillance Advertising Act”
Bill would harm small businesses and consumers and strengthen Big Tech WASHINGTON, DC – Statement by NAI President & CEO Leigh Freund on the Banning Surveillance Advertising Act introduced by U.S. Representatives
NAI Statement on Proposal to Increase FTC Funding by $1 Billion and Create a Privacy Bureau
WASHINGTON, DC (September 27, 2021) – The following statement by NAI President and CEO Leigh Freund regards the congressional proposal to create a new FTC bureau for privacy and increase
Farah Zaman Joins the NAI as VP and General Counsel
Will expand capabilities for compliance and advocacy for NAI members;Joins three additional new hires WASHINGTON, DC (September 8, 2021) – The NAI has hired privacy law expert Farah Zaman as
NAI Announces Privacy Protections for Hashed Email Addresses as Identifiers for Tailored Advertising
Email-based consumer opt-out is live; Scope will expand from Audience Matched Advertising to all Tailored Advertising WASHINGTON, DC (July 22, 2021) – The NAI – the leading self-regulatory association dedicated
NAI Statement on Google’s Updated Timeline for Privacy Sandbox Milestones
WASHINGTON, DC June 24, 2021) – The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund regarding Google’s announcement that it is updating the timeline
NAI Statement on “The Fourth Amendment Is Not For Sale Act” Introduced Today By U.S. Senators Ron Wyden, D-Ore., and Rand Paul, R-Ky., and 18 Other Senators
WASHINGTON, DC (April 21, 2021) – The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund regarding the introduction of “The Fourth Amendment Is Not
NAI Statement on Google’s Privacy Announcement
The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund. Google today announced that once third-party cookies are phased out, it will not build alternate
Statement by NAI President and CEO Leigh Freund on voters’ approval of Proposition 24, the California Privacy Rights Act (CPRA)
WASHINGTON, DC (November 5, 2020) – The Network Advertising Initiative (NAI) released the following statement from President and CEO Leigh Freund following voters’ approval of Proposition 24, the California Privacy Rights
NAI Warns Brands & Publishers About the Risks of Taking a “Service Provider” Approach to CCPA Compliance
The Network Advertising Initiative (NAI) released guidance warning brands and publishers about the risks of adopting a strategy for complying with the California Consumer Privacy Act (CCPA) by designating ad-tech
NAI: Delay in IDFA implementation does not address harm to developers and disparate benefit to Apple
WASHINGTON, DCÂ (September 3, 2020) –Â The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund. Apple today announced that it will delay implementation of its requirement
NAI Praises L.A. City Attorney’s Settlement Over The Weather Channel App & Other Uses
Network Advertising Initiative (NAI) President & CEO Leigh Freund issued the following statement on today’s announcement that L.A. City Attorney Mike Feuer has settled a lawsuit that alleged The Weather
NAI Releases Best Practices to Cover Ad Information Used for Research, Public Health, Law Enforcement & Other Uses
The Network Advertising Initiative (NAI) released privacy Best Practices for its members to follow if they use data collected for Tailored Advertising or Ad Delivery and Reporting for non-marketing purposes,
NAI: Requiring app-by-app opt-in for personalized ads will confuse consumers, harm developers, and benefit Apple
The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund regarding Apple’s announcement that it will require consumers to opt in on an app-by-app basis
NAI 2019 Annual Review: Members Are Complying with Code of Conduct
The Network Advertising Initiative (NAI) released its latest Annual Report, highlighting its major initiatives and outlining the work of the compliance team during the 2019 compliance season. The Report revealed
NAI Code Provides Foundation for Using Data to Fight Coronavirus While Protecting Privacy
In testimony submitted today to the Senate Commerce, Science, and Transportation Committee, Network Advertising Initiative (NAI) President and CEO Leigh Freund highlighted the NAI Code of Conduct as a foundational
NAI Responds to Google Announcement About Chrome’s Support for Third-Party Cookies
In response to Google’s announcement Building a more private web: A path towards making third party cookies obsolete, NAI President and CEO, Leigh Freund, offered the following statement.
Privacy for America Releases Detailed Policy Framework to Provide Strong Data Privacy Protections for All Americans
Privacy for America, a coalition of top trade organizations and companies representing a broad cross-section of the American economy, today released a comprehensive new framework for nationwide privacy legislation that
NAI Establishes Detailed Requirements for Obtaining Opt-in Consent in Consumer Apps
The Network Advertising Initiative (NAI) today released a new Guidance document establishing detailed requirements for NAI members and their partners regarding Opt-In Consent for Precise Location Information and other sensitive
NAI Consumer Survey Reveals Strong Support for Ad-Supported Media and Federal Privacy Framework
The Network Advertising Initiative (NAI) today released a report summarizing the findings of a recent survey among 10,000 internet users in America to find out more about what they think
NAI Hails Revised Transparency and Consent Framework
Yesterday, the IAB Europe and IAB Tech Lab announced the release of an updated version of the Transparency & Consent Framework (TCF 2.0), an industry-developed tool supporting advertising technology companies,
NAI Reacts to New York City Location Data Proposal
In response to the location privacy bill introduced in the New York City Council on July 23, 2019, NAI President and CEO, Leigh Freund, offered the following statement.
NAI Elects New 2019 Board of Directors
The Network Advertising Initiative (NAI), the leading non- profit self-regulatory association comprised of third-party digital advertising companies, announced the election of its 2019 Board of Directors. The NAI Board is
NAI Announces Revised 2020 Code of Conduct
The Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and use for digital advertising, announces the publication of its 2020 Code of Conduct. This document
NAI Releases Compliance Results for Leading Third-Party Digital Ad Tech Companies
The Network Advertising Initiative (NAI) today released its 2017 Annual Compliance Report, a review of members’ adherence to the NAI Code of Conduct (Code) and NAI Mobile Application Code (App
Statement by NAI Board on Marc Groman
On behalf of the NAI Board, we wish NAI President and CEO Marc Groman all the best as he prepares to pursue new challenges. We are grateful for his three
Network Advertising Initiative Adds Two Strategic Hires to its Staff
The Network Advertising Initiative (NAI) today announced that it has brought on two new staff members to support its growing membership and association needs. Bruce Morris has joined as Vice
NAI Announces Results of Largest Annual Member Compliance Review
The Network Advertising Initiative (NAI) today released its 2013 Annual Compliance Report, a comprehensive and detailed review of how the organization’s members, almost 100 third-party digital advertising companies, complied with
NAI Cultivates Compliance and Technology Specialization with 2014 Fellowship; Welcomes First Fellow Shaq Katikala
The Network Advertising Initiative (NAI) today announced that it is offering a one-year compliance and technology fellowship for a highly qualified third year law student or recent graduate with an
Noga Rosenthal Joins NAI as General Counsel and VP, Compliance & Policy
The Network Advertising Initiative (NAI) today announced that longtime NAI member company representative Noga Rosenthal, formerly senior vice president of 24/7 Media and Media Innovation Group, LLC, has joined the
The NAI Releases Mobile Application Code
The Network Advertising Initiative (NAI) today announced that it has finalized the 2013 Mobile Application Code, which expands the organization’s self-regulatory program to cover data collected across mobile applications.
The NAI Announces 2013-2015 Board of Directors
The Network Advertising Initiative (NAI) today announced its 2013-2015 Board of Directors and new Executive Committee. Douglas Miller, Global Privacy Leader, AOL Inc., will serve as board chair. The entire
Remarks of Commissioner Maureen K. Ohlhausen at the NAI Summit
Thank you for that kind introduction, Will. It is an honor to be the opening keynote speaker at NAI’s Inaugural Member Summit. I reviewed your agenda for the Summit, and
The NAI releases Final 2013 Code of Conduct
The Network Advertising Initiative (“NAI”) is the leading self-regulatory body governing “third parties” inthe online advertising ecosystem. The NAI is currently composed of more than 90 member companies andexpanding. Since
The NAI Releases Draft Code of Conduct for Public Comment
The Network Advertising Initiative (NAI) today announced the release of its revised draft Code of Conduct, with updates to reflect current industry best practices for data collection by companies engaged
The NAI Releases 2012 Compliance Report
The Network Advertising Initiative (NAI) is the leading self-regulatory body governing “third parties” in the online advertising ecosystem. The NAI’s nearly 100 member companies engage in or support Online Behavioral
The NAI Releases 2011 Compliance Report
The Network Advertising Initiative (NAI) today released its 2011 annual compliance report, including a review of its members’ collection, use, and disclosure of data for online behavioral advertising (OBA). The
FTC Chief Privacy Officer Marc Groman Appointed New Executive Director Of NAI
Today, the Network Advertising Initiative (NAI) board of directors announced that Marc Groman, the chief privacy officer of the Federal Trade Commission, will become the NAI’s next executive director and
Network Advertising Initiative Releases 2010 Compliance Report
The Network Advertising Initiative (NAI) today released its 2010 annual compliance report, including a review of its members’ collection, use, and disclosure of data for online behavioral advertising (OBA). The
The NAI Joins Cross-Industry Self-Regulatory Effort Program Launch of Enhanced Notice Icon
A group of the nation’s largest media and marketing trade associations, with support from the Council of Better Business Bureaus, today announced the details of a self-regulatory program that will
IAB and NAI Release Technical Specifications for Enhanced Noitce to Consumers for Online Behavioral Advertising
Advancing the self-regulatory efforts of the digital advertising and marketing industry, the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI) today released the CLEAR (Control Links for Education
Study Finds Behaviorally-Targeted Ads More Than Twice as Valuable, Twice as Effective as Non-Targeted Online Ads
The Network Advertising Initiative (NAI) today released the results of a first-of-its-kind study measuring the pricing and effectiveness of behaviorally-targeted (BT) advertising online. Based on proprietary data provided by twelve
Network Advertising Initiative Releases 2009 Annual Compliance Report
The Network Advertising Initiative (NAI) today released its 2009 annual compliance report, which reviews its members’ collection, use, and disclosure of data for online behavioral advertising. The report, which is
Network Advertising Initiative Releases Consumer Opt-Out Protector
The Network Advertising Initiative (NAI) today released a beta version of the NAI Consumer Opt-Out Protector, a Firefox Add On that allows users to protect their behavioral advertising preferences by
Network Advertising Initiative Applauds New Self-Regulation Principles by Industry Associations
The Network Advertising Initiative (NAI) today applauded the announcement of Self-RegulatoryPrinciples for Online Behavioral Advertising by the IAB, DMA, AAAA, ANA, and BBB.
Network Advertising Initiative Announces 2008 NAI Self-Regulatory Code of Conduct for Online Behavioral Advertising
Members of the Network Advertising Initiative, a leading self-regulatory organization forcompanies in the online advertising marketplace, today announced the culmination of a yearlong initiative to enhance its Self-Regulatory Code of
Network Advertising Initiative Proposes Updated Principles
The Network Advertising Initiative (NAI), a coalition representing companies in the online behavioral advertising marketplace, has released for public comment an updated version of its NAI Principles.
The NAI Announces 2008 Behavioral Advertising Principles Initiative
Members of the Network Advertising Initiative, a trade association representing companies in the online behavioral advertising marketplace, today announced a 2008 initiative designed to update key attributes of the NAI