Blog - NAI: Network Advertising Initiative

NAI Comments on CA Data Broker Registration Regulations

August 20, 2024

On August 20, the NAI submitted comments on the proposed California Data Broker Registration Regulations to the California Privacy Protection Agency (CPPA). In Section I, our comments recommend that the

NAI Sends Letter to House Energy and Commerce Committee Opposing APRA, Recommending Further Amendments

June 25, 2024

On June 25, the NAI sent a letter to the House Committee on Energy and Commerce urging the Committee to continue working to further improve the American Privacy Rights Act

NAI Preliminary Comments to CPPA re: Data Broker Deletion Registry

June 25, 2024

On June 25, the NAI submitted preliminary comments on the California Privacy Protection Agency’s (CPPA) proposed rulemaking to implement the Data Broker Delete Requests and Opt-Out Platform (“DROP”). As a

NAI Summit 2024 – Moving Privacy Forward

June 4, 2024

Change is Essential – and Good for the Industry Leading digital advertising companies joined the NAI in New York in May for its annual Summit to hear from state and

Washington My Health My Data Act Now in Effect: Key Considerations for the Digital Advertising Industry

April 2, 2024

By Meaghan Donahue After a year of anticipation, Washington’s My Health My Data Act (“MHMD”) came into force for covered entities on March 31 (and becomes effective on June 30

Location Data for Tomorrow: NAI Shaping Industry Guidelines

March 12, 2024

By David LeDuc Marketers have effectively delivered location-based digital marketing messages for decades. Today, location targeted mobile advertising spending in the United States was estimated to be roughly $33 billion

NAI Comments on COPPA NPRM

March 12, 2024

On March 11, the NAI submitted comments on the FTC’s (Federal Trade Commission) Notice of Proposed Rulemaking (“NPRM”) to amend the COPPA Rule (Children’s Online Privacy Protection Rule) pursuant to

Expectations for Digital Advertising and Data Privacy in 2024

January 10, 2024

By David LeDuc By any measure, 2023 was a monumental year in U.S. data privacy. Seven new comprehensive state laws were enacted, in some cases taking novel approaches from what

NAI Submits Comments to CFPB on Financial Advertising

January 2, 2024

On December 29, 2023 the NAI submitted comments on the Consumer Financial Protection Bureau (“CFPB” or “Bureau”) Notice of Proposed Rulemaking (“NPRM”) and the Proposed Rule on Personal Financial Data

NAI Comments on Colorado Universal Opt-Out Shortlist

December 12, 2023

On December 11, 2023 the NAI submitted comments on the Universal Opt-Out (UOOM) shortlist recently announced by the Colorado Department of Law (DoL). In summary, the NAI recommends the following

NAI Comments on NTIA Kids Online Health and Safety RFC

November 17, 2023

On November 16, the NAI commented on the National Telecommunications and Information Administration’s (NTIA) Request for Comment (RCF) on best practices to protect minors’ mental health, safety, and privacy online.

NAI Comments on Health Data Privacy RFI

September 29, 2023

On September 28, the NAI commented on Sen. Bill Cassidy’s (R-LA) Request for Information (RFI) on Improving Americans’ Health Data Privacy. The comments highlight three key recommendations: (1) Congress should

How Ad-Tech companies help bolster small publishers and advertisers.

September 20, 2023

Ad-Tech companies play an important role in helping small publishers and advertisers serve appropriate ads to consumers while maintaining and adhering to industry best practices for data privacy. Find out

Tony Ficarrotta Returns to the NAI as VP and General Counsel

September 11, 2023

Veteran Compliance Expert Brings His Expertise to the NAI WASHINGTON, DC (September 11, 2023) – The Network Advertising Initiative (NAI), the leading privacy and self-regulatory association for digital advertising technology

Companies Outside “Health Space” Should Understand Rules Governing Sensitive Health Data, Says NAI Legal Analysis

September 6, 2023

NAI breaks down new legal requirements and recommends practical steps to protect consumers WASHINGTON, DC (September 6, 2023) – An NAI legal analysis of recent state privacy laws, federal enforcement