Blog - Page 12 of 16 - NAI: Network Advertising Initiative

Technical Compliance & Education – Follow Up on the White House Big Data Report

May 8, 2014

This morning NAI President & CEO Marc Groman shared his thoughts and analysis with members about the recently-released White House report on big data. I would like to add my

The White House’s “Big Data: Seizing Opportunities, Preserving Values” Report

May 3, 2014

This week, the White House released its report, “Big Data: Seizing Opportunities, Preserving Values,” after concluding a 90-day study on how big data will transform the way we live and

2014: The Year Ahead

April 29, 2014

We’ve already gotten 2014 off to a great start, but the months to come hold many more exciting initiatives. First and foremost, of course, is the upcoming NAI Summit, which will be

A Look Back at Q1 2014

April 25, 2014

2014 has already been a busy and exciting year for us at NAI. For those who missed our recent member call, we’re making a renewed effort to make the changes

Responsible Data Management and Maintaining Consumer Trust

April 17, 2014

This week GfK released a survey about consumer attitudes regarding online privacy. Spending as much time as I have in media, I’m generally skeptical about all polls and surveys because in many

Ten Reasons Not to Miss the 2014 NAI Summit in Washington, DC

April 16, 2014

The second annual NAI Summit is fast approaching, and as we continue to round out the agenda for an informative and enjoyable day with many of the advertising and privacy

Increasing membership and continued commitment to transparency, notice, and consumer choice led the NAI to fantastic Q1 2014 visitor numbers. Networkadvertising.org received visits from nearly two million unique consumers in the first

Member Viewpoint: Madison Logic

April 8, 2014

An Interview with Erik Matlick, Chief Executive Officer, Madison Logic Q: What does Madison Logic do?A: Madison Logic provides intent data solutions for B2B marketers and publishers. Using our Content Consumption Monitoring

At Your Service

April 2, 2014

As I assume the role of vice president of member services and business development at NAI, I’d like every one of our members to know how pleased and proud I

Member Viewpoint: eXelate

March 31, 2014

An Interview with Mark Zagorski, Chief Executive Officer, eXelate Q: What does eXelate do?A: eXelate powers smarter digital marketing decisions by offering access to accurate, actionable, and agile data as well as insights

Our Largest Annual Compliance Review to Date

March 13, 2014

Today, the NAI released its fifth Annual Compliance Report, based on our largest Annual Review to date. The 2013 Annual Compliance Report provides a detailed overview of the NAI’s multi-pronged

Study: Third-Party Data Boosts Ad Value

February 10, 2014

This week, the Digital Advertising Alliance announced the results of an economic study, conducted by Professors Howard Beales and Jeffrey Eisenach of Navigant Economics. The findings support a few things

A Fond Farewell and Thank You to Jim Campbell

February 5, 2014

It is a great honor to post this farewell and open thank you letter to long-time NAI team member, Jim Campbell. Since NAI’s early days, Jim has played critical roles

Thoughts on an “Updated Privacy Paradigm for the Internet of Things”

January 23, 2014

Catching up on my reading after the New Year, I came across an article by Christopher Wolf and Jules Polonetsky from the Future of Privacy Forum. The article, issued in

Hacking is a Bigger Consumer Concern than Data Collection for Online Advertising

January 7, 2014

With a massive data breach at Target that may have compromised as many as 40 million credit and debit cards splashed across headlines, data security and identity theft are on