2013 Year in Review and Look Forward
December 19, 2013
As many take the next two weeks to unplug and recharge their batteries, I wanted to take the opportunity to reflect on what has been a tremendous year for the
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AppNexus, the NAI, and the Future of Self-Regulation
December 18, 2013
The following is a guest blog post from David Wainberg, Privacy & Policy Counsel for AppNexus and NAI Board member. At AppNexus we believe that third-party advertising makes the Internet
Why Educating Consumers is Essential to the Future of Online Advertising
November 6, 2013
Ever try to explain online advertising to someone? How about Interest-based Advertising “IBA?” We have, and it isn’t easy. That’s because it is a really complex topic, and there’s a
DAA-Zogby Poll Results
November 6, 2013
Consumers want to control their own online experience, and they value tools that help them achieve that control. The more Internet users learn about the protections and choices available to
Why we believe in self-regulation
October 16, 2013
The short answer is “it works.” Self-regulation has come under attack recently, particularly in the context of over-simplified debates about browser-based choice mechanisms. These discussions, which tend to be written
Member Viewpoint: Casale Media
September 30, 2013
An Interview with Julia Casale, Chief Marketing Officer, Casale Media Q: What does Casale Media do? A: We are an advertising technology company. We design and build the robust, evolutionary computing systems that
On Joining the NAI Staff – Noga Rosenthal, General Counsel and VP, Compliance & Policy
September 23, 2013
Last week, I left my longtime post as General Counsel and Senior Vice President of 24/7 Media to join the NAI full time. Although I will truly miss my old
Member Viewpoint: Lotame
September 17, 2013
An Interview with Angelique Okeke, Senior Counsel, Lotame Q: What does Lotame do? A: Lotame is a marketing technology company and our proprietary unifying data management platform allows publishers, marketers and other agencies
Network Advertising Initiative (NAI) Announces Industry Speaking Line Up for Fall
September 16, 2013
NAI Staff and Board Members to Discuss Industry Self-Regulation for Online Advertising, Consumer Privacy, Do Not Track, and Rapidly-Evolving Business Models and Technologies Across Industry Events This Fall Today, Programmatic
NAI Partners with MMA on Mobile Application Code Webinar
September 6, 2013
On August 21, the NAI partnered with the MMA on a webinar titled The NAI Mobile Application Code: Extending Third-Party Compliance into the Mobile Ecosystem. This webinar discusses the basics of the NAI
Member ViewPoint: m6d
August 29, 2013
An Interview with Andrew Pancer, COO, m6d Q: What does Media6Degrees do? A: Media6Degrees’ (m6d) audience-based buying platform, ProspectRank™, delivers relevant audiences to marketers by capturing a unique brand signal from
NAI Releases Mobile Application Code
July 24, 2013
This morning, the NAI released the 2013 Mobile Application Code, which expands the NAI’s self-regulatory program to cover data collected across mobile applications. The new guidelines are designed to bring the
Survey Says: 2013 is a Winning Year for Third Parties
July 16, 2013
Only half way through 2013, and it’s already been an exciting year of firsts for the NAI. We held our first annual Member Summit. We released the first draft of a
Member ViewPoint: eXelate
May 22, 2013
An Interview with Khurrum Malik, CMO, eXelate Q: What does eXelate do? A: eXelate is dedicated to making digital media more relevant for consumers and effective for marketers through our smart
Five Reasons You Need to Be in NYC at the NAI Summit on May 21
April 26, 2013
As the agenda comes together for the first annual NAI Member Summit in NYC, we are looking forward to what is shaping up to be the must-attend event for third-party organizations that