Blog - Page 16 of 16 - NAI: Network Advertising Initiative

NAI Files Comments on Preliminary FTC Staff Privacy Report

February 18, 2011

The NAI today filed comments on the FTC Staff’s Preliminary Report, Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers. In its report, FTC

NAI Comments on Department of Commerce Green Paper

January 29, 2011

In December, the Department of Commerce’s Internet Policy Task Force issued a Green Paper for public comment: “Commercial Data Privacy and Innovation in the Internet Economy: A Dynamic Policy Framework.”

NAI joins cross-industry self-regulatory program’s launch of enhanced notice icon

October 4, 2010

Today the NAI is joining leading advertising and marketing associations in the launch of the cross-industry program for self-regulation of online behavioral advertising. At the program’s web site, www.aboutads.info, companies can now register

C-SPAN’s “The Communicators” Series Tackles Online Privacy

September 20, 2010

This month C-SPAN’s “The Communicators” is featuring a series of interviews on online privacy and telecommunications policy. Last week, FTC Consumer Protection Director David Vladeck gave a regulator’s perspective on the key issues. This week,

NAI Comments on Department of Commerce Internet Inquiry

June 15, 2010

The Department of Commerce’s Internet Policy Task Force recently initiated a comprehensive review of the nexus between privacy and innovation in the Internet economy, seeking public comment from all Internet

Technical Specifications Established to Support Enhanced Consumer Notice

April 14, 2010

The NAI and IAB have released the CLEAR (Control Links for Education and Advertising Responsibly) Ad Notice Technical Specifications. Read the CLEAR Ad Notice Technical Specifications and the accompanying release. The CLEAR

ABC News Covers OBA Interest Managers

March 31, 2010

Yahoo! is one of several NAI member companies that have introduced tools that give consumers an enhanced ability to view and manage their online advertising preferences. We’ve provided links to

Study finds behaviorally targeted ads more than twice as valuable and effective as non-targeted online ads

March 24, 2010

Today the NAI is releasing a first-of-its-kind study about the economic value of behavioral advertising. The study was conducted by former FTC Consumer Protection Bureau Chief Howard Beales, based on

NAI files FTC comments on self-regulatory accountability

March 2, 2010

For its third town hall on online privacy issues, the FTC asked for comment from the online advertising industry and other interested parties on how we could achieve accountability for

Welcome to the Network Advertising Initiative (NAI) blog

March 1, 2010

The NAI is a coalition of leading online advertising companies that are committed to building consumer awareness and reinforcing responsible business and data practices. In the past year the NAI