Blog - Page 15 of 16 - NAI: Network Advertising Initiative

Room for Everyone at the Table

July 19, 2012

Last week, Robert Gellman published his assessment of the NAI’s 2011 Annual Compliance Report. As always, the NAI welcomes an open dialogue with our members, consumers, and the advocacy community.

Great to Be Back!

July 19, 2012

On June 20th, I returned to the NAI as Counsel & Senior Director of Technology. (As many of you know, I previously worked for the NAI, but left last year

Looking Back and Moving Forward – My Thoughts After Six Months at NAI

June 22, 2012

After six months serving as NAI Executive Director, I am proud and inspired by who we are, what we’ve accomplished and where we are headed. I hope you find yourself

NAI – The Meaning of Membership

June 16, 2012

We are rapidly approaching an exciting milestone in the growth and reach of NAI – our 100th member company. This is significant because it highlights a shared commitment to responsible advertising

Why NAI Cannot Support DNT On-by-Default

June 15, 2012

Media coverage related to Microsoft’s recently expressed intent to implement Internet Explorer 10’s ‘Do Not Track’ (DNT) function by default in its next release has compelled thoughtful responses from many

An Extra Dose of Transparency: Shedding Greater Light on the Use of Health-Related Data for Online Advertising

March 16, 2012

The NAI is premised on the notion that users are entitled to transparency and choice with respect to the collection and use of data for online behavioral advertising and related

NAI Releases Results of 2011 Compliance Review

February 14, 2012

Today, the NAI released its 2011 Annual Compliance Report, the third annual report published under the 2008 NAI Code of Conduct. The results of our 2011 annual review are encouraging.

Happy Privacy Day from the NAI!

January 26, 2012

Advertising makes possible much of the content on the Internet. Online advertising revenue allows publishers to provide consumers with nearly unlimited information, at no cost, or at far lower costs

A commitment to action

November 28, 2011

Action always speaks louder than words. The same is true for digital marketers and the advertising technology business in general. It has also always been true for the NAI. We

Cross-Industry Program Broadens Scope of Self Regulation

November 7, 2011

Today the Digital Advertising Alliance (DAA) took a significant step for online industry self regulation by announcing new principles governing the collection and use of Web usage data. The Multi-Site Data Principles go beyond behavioral advertising,

An Update on NAI Compliance

October 20, 2011

While the NAI’s work on compliance remains ongoing for 2011, we wanted to provide an update on the results of the NAI review initiated following a July blog posting by a researcher

House Commerce Committee Examines Consumer Privacy Attitudes

October 18, 2011

Last Thursday, the Subcommittee on Commerce, Manufacturing and Trade of the House Energy & Commerce Committee held a hearing entitled “Understanding Consumer Attitudes About Privacy.”

Moving the Goal Posts Without Changing the Rule Book

July 14, 2011

Earlier this week a Stanford graduate student posted a blog entry announcing “preliminary findings from experimental software” about how companies participating in the Network Advertising Initiative (NAI) handle opt outs to online

Turning a large ship

June 7, 2011

Adopting new best practices in a large industry like online advertising can seem a little like turning a large ship. At first, to the outside observer, it may not seem

Measuring A Glass As It Fills Up

March 31, 2011

A study released yesterday by several privacy researchers outlines the authors’ efforts to assess the notice and compliance requirements implemented by the NAI and Digital Advertising Alliance (DAA) as part of our