Blog - Page 14 of 16 - NAI: Network Advertising Initiative

Chango – What Publishers Want to Know About Data Collection

April 25, 2013

An Interview with Ben Plomion, VP of Marketing & Partnerships at Chango Q: Who is Chango and what does your business do? A: Chango is a Programmatic Marketing Platform (PMP) that

Looking Back at Yesterday’s Hearing, Looking Forward to our Summit

April 25, 2013

Yesterday afternoon, I attended the Senate Commerce Committee hearing titled “A Status Update on the Development of Voluntary Do-Not-Track Standards.” The four witnesses at the hearing were Lou Mastria, Managing

US Internet Users Understand and Value Interest-Based Advertising, According to DAA Survey

April 22, 2013

Recently, the DAA announced the results of a poll that surveyed 1,000 US adults on their attitudes and opinions regarding online advertising and interest-based ads. The survey findings indicate that US Internet

ValueClick Partners with National Oceanic and Atmospheric Administration & National Center for Missing and Exploited Children

April 10, 2013

An Interview with Jason Bier, Chief Privacy Officer of ValueClick Q: What does ValueClick do? A: ValueClick, Inc. provides online advertising campaigns and programs for advertisers and advertising agency customers in

NAI Seeking Public Comment on Revised Code of Conduct

March 1, 2013

Today, following many one-on-one conversations and working sessions with dozens of NAI member companies, we announced the release of our revised Code of Conduct. With this official public release of the draft

NAI Releases 2012 Compliance Report

February 7, 2013

This morning, the NAI released the 2012 Annual Compliance Report, which describes the NAI’s multi-pronged approach to self-regulation and summarizes the NAI’s findings. The 2012 annual compliance review found that NAI

Looking Ahead

January 30, 2013

It’s amazing how quickly we’ve settled in to 2013, but here we are, well into Q1. 2012 was a groundbreaking year for the NAI. I’m even more excited about what’s

Member ViewPoint: PubMatic

December 21, 2012

PubMatic and IDC recently released an RTB forecast relevant to many of our members. In this Five Questions interview, Richard Sobel, director of product marketing and platform strategy, discusses the

NAI Year-End Blog Post

December 21, 2012

I’ve been Executive Director of NAI for a year, and I’m proud of what we’ve accomplished as an organization. While I’m cognizant of the challenges ahead, I’m enthusiastic and excited

Everyone Wins With Effective Self-Regulation

November 15, 2012

Few people are as passionate about self-regulation as I am. As the Executive Director of NAI, I get to see every day the commitment our member companies make to meet

NAI – WC3 Position Paper Post

November 14, 2012

As many of you know, the NAI has been an active participant in the W3C meetings focused on Do Not Track. Recently, David Wainberg, our Counsel and Senior Director of

Reaffirming Our Core Values

November 13, 2012

Like many of you, I’ve been drowning in heated debates about privacy, Do-Not-Track and related industry concerns for the past several months. There has been a lot of anger, a

An Update on Compliance

August 30, 2012

Epic Media Group (the parent company to Epic Marketplace and Traffic Marketplace) has ceased operations for economic and financial reasons. The company has represented to the NAI that it is not currently

CPOs & Self-Regulation = A Winning Combination

August 27, 2012

This month, Lou Mastria, an experienced chief privacy officer, stepped in to help lead industry self regulation as Managing Director of the Digital Advertising Alliance (DAA). The news was music

Why the NAI Matters

July 30, 2012

by Ben Plomion, Chango Like many NAI member companies, Chango is on the front lines of the behavioral advertising debate. You see, we’re a search retargeting platform, which means that we